Moonstone AdvisoryMoonstone Advisory

Field notes for founders

Get clear before you add momentum.

Two candid working checklists for software founders building a durable sales motion and deciding whether partnerships are ready to help.

Founder field guide / 01

01

Sales Readiness Checklist

A practical audit for founders turning early buyer interest into a sales motion they can run every week.

  • Pressure-test your ICP, positioning, and buying triggers.
  • Find the gaps between a strong first call and a real opportunity.
  • Prioritize the next commercial moves without adding more noise.

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Founder field guide / 02

02

Partnership Readiness Checklist

A clear-eyed guide to proving your direct-sales motion before asking partners to amplify it.

  • Establish the direct-revenue proof partners need to see.
  • Prepare the sales assets and handoffs that make introductions useful.
  • Assess whether partnership is the right next move—not a detour.

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