01
Focus before volume
Define the segment, buying triggers, and account priorities that deserve founder attention.
Moonstone Advisory / B2B growth
Build the pipeline.
Win the work.
Moonstone Advisory helps software and technology companies build a repeatable direct-sales and business-development motion—from founder-led outreach and qualification to conversion, pipeline design, and GTM execution.
Start here / $4,999 Pipeline Foundation Sprint
Need to pressure-test a commercial decision first? Book a focused 60-Minute Advisory Session.
Direct sales / Business development / Revenue
Moonstone Advisory
Growth system overview
ICP
Market
Outreach
Business dev
Pipeline
Revenue
Commercial system
In motion
Moonstone Advisory
Revenue execution with a clear point of view.
We work alongside founders and commercial leaders to connect market focus, direct sales, and business development. The goal is not more random activity. It is a commercial system that makes the right buyer conversations easier to start, qualify, advance, and repeat.
02
Conversations that convert
Give your team buyer language, qualification criteria, and follow-up paths that move opportunities forward.
03
A motion you can run
Turn direct sales and business development into a visible weekly cadence of outreach, learning, and next moves.
Featured service / Pipeline Foundation Sprint
A focused foundation for your next repeatable sales motion.
Choose the $4,999 Pipeline Foundation Sprint when you need to establish or sharpen a direct-sales and business-development system—not launch a partnership program.
Define the segment where your product earns attention.
This is a direct-sales system build, not a promise to supply a purchased list of leads. Moonstone develops the targeting logic, buyer language, qualification approach, and operating cadence; your team brings product context, access to current learning, and the people who will run the motion.
What your team receives
ICP brief · account criteria · trigger map · outreach and qualification framework · follow-up cadence
Turn product value into relevant buyer conversations.
Build role-aware outreach, proof points, qualification criteria, objection responses, and follow-up paths grounded in what buyers recognize.
Launch, learn, and document the motion.
Establish founder-led and business-development sequences, pipeline stages, weekly review metrics, and iteration rules so activity becomes a learning system.
Pipeline Foundation Sprint / $4,999
Bring your market context and operating owner; Moonstone builds the direct-sales system with you.
Specialist offer / Partnerships
Build the program before you build the partner list.
Choose the 12-week, $25,000 Partnerships Program Sprint when partnerships are the growth lever and your team needs a designed program to operate—not a loose ecosystem list.
12 weeks / $25,000
Partnerships Program Sprint
Across 12 working weeks, Moonstone and your operating leads define the target ecosystem, partner value proposition, program stages and rules, enablement materials, pipeline handoffs, governance rhythm, and measurement approach.
Working sessions / Program design / Enablement artifacts / Operating handoff
See if the program sprint fitsStart with a fit conversation. We'll qualify the partnership need and recommend the appropriate path.
Direct sales and business development
Ready to build the pipeline you can run?
Start the four-week Pipeline Foundation Sprint to define the market focus, buyer conversations, and operating cadence behind your next revenue motion.