About Moonstone Advisory
Revenue works better when the motion is clear.
Moonstone Advisory helps software and technology companies align market focus, direct sales, business development, and GTM execution into one commercial system.
Our approach
A practical partner in building the commercial motion.
We help teams replace disconnected prospecting and generic outreach with a clear point of view on where to play, who to pursue, what to say, and how to move qualified opportunities forward.
Moonstone brings market strategy, buyer messaging, account selection, founder-led outreach, qualification, conversion, and operating cadence into one focused revenue system. Pipeline Foundation Sprint is our defined service for teams ready to build the lead-generation and outbound foundation quickly. Partnerships remain a focused specialist offer when a company needs to build the program behind the motion.
Founder
Meet Meru.
Meru Rattehalli is the Founder of Moonstone Advisory, where she helps B2B software and technology companies build strategic partnerships and ecosystems that accelerate growth.
Over nearly two decades, Meru has worked inside some of the world's most influential enterprise technology ecosystems, including Salesforce, SAP, Magento, and Adobe. She has built and managed strategic relationships across Accenture, Deloitte, EY, PwC, AWS, Cognizant, leading systems integrators, digital agencies, technology partners, and ISVs.
Her career has been built around a deceptively difficult question: How do you turn a strategic relationship into measurable business value?
Meru has led partnership strategy, ecosystem development, co-sell motions, partner enablement, and joint go-to-market programs across enterprise software, SaaS, AI, commerce, and professional services.
She brings a perspective that many growing companies don't have internally: experience on both sides of the partnership table.
Meru understands what it's like to be the growing company trying to get the attention of a major ecosystem partner. She also understands how large technology companies, consulting firms, and platform ecosystems evaluate potential partnerships.
Today, she works directly with founders and leadership teams to answer questions such as:
- Which partnerships are actually worth pursuing?
- How do we become strategically relevant to the right partners?
- How do we turn partner relationships into pipeline and revenue?
Her approach is practical, commercially focused, and grounded in the belief that the best partnerships create leverage for everyone involved.
Because a partner logo is not a growth strategy.
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